zappatap
CellZapp’s zappatap application enables our clients to deploy SMS 2.0 marketing communities. Rather than one-off SMS campaigns, users are engaged on an ongoing basis resulting in sustainable relationships within branded SMS communities. SMS interaction is also connected to branded web pages and to social media (Twitter, Facebook). User generated content and socialforwardTM to phone contacts (persistent session of forwarder, content, recipient) enhances viral spread resulting in greater brand awareness and lead generation.
This solution can be deployed for any brand seeking to leverage the ubiquity and reach of SMS in their mobile marketing programs, and furthermore to integrate their mobile and online/social media presence. It is extremely attractive for media companies seeking to increase the reach of their content via SMS and to generate revenue from the mobile channel. It serves the needs of Mobile Operators/VAS companies seeking to enhance revenue via new/social SMS services.
Value Proposition
(1) Integrate mobile, online, social media presence
(2) Create user engagement and interaction (buzz) around programming/content
(3) Generate revenue from complementary SMS engagement channel for on-air, print, online advertisers
(4) Increase VAS revenue from premium short codes through greater user engagement/SMS traffic
Solution
Engagement with the SMS 2.0 community can be initiated via SMS PagesTM. A SMS Page is fully customizable to a clients’ needs and uses OPT-IN ONLY SMS channels and applications to engage users. Users can join the community in a very familiar manner (SMS a keyword to short/long code) and then are kept engaged via SMS applications. The SMS community can be integrated with a clients online, social and traditional media presence and enables 3600 engagement. The community is deployed as an application upon a clients existing short/long code, infrastructure and vendor network. The slides below describe the SMS community solution (check out in full screen mode):